About Us

Noktra exists for one simple reason: to make the best products we possibly can and "Do Good" with every single unit sold. 

That’s our North Star. Our quiet, stubborn idea behind every decision we make.

From the materials we choose, to the partners we work with, to the way we craft our marketing. Do good. Inspire good. Leave a positive mark. If what we’re doing doesn’t align with that, we don’t do it.

That idea of "Do Good" is what started our Pair for Pair initiative. For every pair of Noktra glasses sold, we donate a pair of reading glasses to someone who needs them. 

We're also proudly Australian.

We believe Australia has the talent, ethics, and the sense of quality to stand shoulder to shoulder with the best in the world, not as a follower, but as a leader. 

Right now, we work with some of the world’s leading eyewear manufacturers, the same factories producing for global luxury brands. But our long-term goal is to bring it all home.

We want to build our own production facilities here in Australia, create jobs here, nurture craftsmanship here, and prove that world-class products can be designed and made on Australian soil.

We started with eyewear but we want to expand to so much more. Australian designed footwear, clothing, Mini BBQ's, cars and more.

The world has an abundance of "okay products" that barely do what they're supposed to. We want to make something that tick's all our boxes. And raises the bar for quality in every niche we step into.

We want you to look at a Noktra product years from now and feel the same quiet satisfaction you felt on day one. 

Noktra will not be boxed in as an "eyewear brand".

We want Noktra to be a platform for ideas.

Ideas that start here in Australia and travel out into the world. Tomorrow it might be shoes. Then clothing. One day, maybe even a Noktra truck. The category doesn’t define us; the philosophy does.

Whatever product we make has to carry the same DNA: considered, crafted, and tied to a real, measurable good.

At the heart of Noktra is a simple belief: brands should contribute more than noise. They should leave places, people, and industries better than they found them.

We want to push Australian craftsmanship onto the global stage while leaving a positive impact with every step forward we take. 

If this is a journey you’d like to support, we’d love to have you with us. Keep in touch with us on socials, email us with your feedback and tell us what you’d love to see from Noktra next.

This brand is for the people who care about quality, impact, and doing things the right way.